KarmYog Vatika Network

KarmYog Vatika
at Assagao, Goa

A biophilic destination in North Goa. Three pillars, one address:
1. Biophilic design showcase and project launchpad
2. Curated retail — Bengal craft, globally sourced biophilic goods, plants, the plant library
3. Twelve retreats a year — four KarmYog, eight by visiting experts
Seeking a strategic partner, national or international.
Playbook · April 2026 · Confidential
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€50,000 Partnership Sought
Jun 5, 2026 Proof of Concept Retreat
Assagao North Goa
€122,000 Year 2 Revenue

Strictly Private & Confidential

01

Project Overview

KarmYog Vatika at Assagao is the Goa node of the KarmYog Vatika Network. A biophilic showcase in the front. A curated retail experience in the middle. Retreats and residencies running year-round at the back. One address. Three revenue streams. North Goa's conscious-travel audience already walks past the door.

€100,000 Total Project

€70,000 builds the prototype Vatika. €30,000 runs operations and launch. KarmYog has already invested significantly. We are seeking €50,000 from a partner for a 49% stake in the Goa operations.

3 Three Streams

Projects. Biophilic design and execution across Goa.
Retail. A curated shelf — Bengal craft, globally sourced biophilic goods, plants, the plant library.
Retreats. Twelve a year at the Vatika. Four led by KarmYog. Eight by visiting experts.

Jun 5 Proof of Concept

Proposed World Environment Day retreat, June 5–12, 2026. Twenty-two participants on the Assagao land. The first KarmYog retreat in Goa. It validates the model before a single stone is laid.

The Core Proposition
"North Goa already has the audience, the culture, and the appetite for place-rooted experience. What is missing is the supply. KarmYog Vatika is not a wellness resort and does not compete with one. It is a different category altogether — knowledge, craft, and community in a biophilic setting."

— Shri MahAcharya Sourabh J. Sarkar
02

The Vatika Concept

The Vatika is not a hospitality property. It is a living demonstration — biophilic design and KarmYog philosophy, applied to a real North Goa site.

Vatika garden pavilion at sunset — North Goa
Architectural visualisation — open pavilion, living walls, bamboo structure, integrated retail

The Vatika is a biophilic learning and retail space — Goa's first showcase of KarmYog's biophilic practice at full expression.

For partners with an architectural or design eye, the Vatika makes the vision tangible: traditional Indian building knowledge — laterite, mud, bamboo, natural ventilation — fused with contemporary biophilic design, built on North Goa soil.

KarmYog builds the Vatika as a service to Assagao Vatika LLP. Every design decision, material, and planted element is functional and demonstrably replicable. Every visitor is a potential client for a biophilic project, managed by Sohona who leads operations locally.

What the Prototype Build Includes
Showcase Structure
A laterite-and-bamboo open pavilion with natural ventilation. Demonstrates vernacular Goan construction. Space for retail display, workshops, and intimate educational gatherings.
Biophilic Garden
Site-specific planting. Medicinal herbs. Edible garden. Tropical canopy. Paludarium. Bird feeders, nests, and pollinator habitats., composting system. Every element sourced for replicability in residential/commercial projects across Goa.
Retail Experience
Bengal handicrafts. Globally curated biophilic products. Plant and seed kits. The plant library. Walk-in trade from tourists, expatriates, and hospitality professionals.
Retreat Infrastructure
An open-air meditation and yoga deck. A kitchen garden. A retreat check-in point. Accommodation sits with partner stays in Phase 1.
04

Investment Structure

Total project value is €100,000. KarmYog has invested significantly to date, taking this initiative forward. We are seeking €50,000 from a partner for a 49% stake in the Goa operations.

Partner
Strategic Partner
€50,000 contribution
49% stake in the Goa operations
National or international
Capital into
LLP
Goa Operations Entity
Assagao Vatika LLP
Registered LLP in Goa
Partner (49%), KarmYog (51%)
Runs the Vatika business
Local
Execution
Strategic Partner
KarmYog (KY21C)
Designs, builds, and operates the Vatika. Delivers retreat programming, brand IP, and network access. A global partner brings international perspective and breadth.

Total Project Investment — €100,000

Use of Funds Amount (EUR) Notes
Prototype Vatika Build — €70,000
Land, site & civil work for site preparation €9,000 Clearance, levelling, drainage, soak pit, rainwater harvesting, access paths
Vernacular / biophilic material €12,000 Laterite, treated bamboo, Mangalore tile, compressed earth, riverwood, plant material
Masonry, plumbing & electrical €8,000 Foundations, plumbing, 3 kW solar electrical, lighting
Craftspersons & artists €26,000 Bamboo craftspersons, carpenters, potters, muralists, artisan labour — the largest line
Logistics, handling & transportation €8,000 Material movement from Goa, Karnataka and Bengal suppliers; on-site handling
Design, supervision & project management €7,000 Architectural design, on-site supervision, project management, partner liaison
Subtotal — Build€70,000
Business Operations — €30,000
Business setup, legal, registrations €5,000 LLP formation, legal counsel, CA fees, early marketing
Operations & site management (6 months) €5,000 On-ground operations, travel, partner development over the last six to eight months
Opening inventory (plants, handicrafts, globally curated products) €10,000 Immediately saleable stock from Day 1
Marketing & launch (WED Retreat + digital) €7,000 Retreat marketing, social media, launch event, partner collateral
Working capital reserve €3,000 Staff, utilities, admin — first six months, pre-revenue
Subtotal — Operations€30,000
Total Project Value €100,000
Partnership contribution sought €50,000 For a 49% stake in Assagao Vatika LLP
05

Revenue Model

Three revenue streams that work in different rhythms — projects (high-value, episodic), retail (daily, walk-in), and retreats (programmed, premium). Together they smooth seasonality and de-risk the business.

One
Biophilic Design Projects
Design and execution of biophilic spaces — residential, commercial, hospitality — across Goa. Sohona leads design locally; KarmYog provides the execution team; international partners bring global breadth. The Vatika itself becomes the showroom — every visitor is a future client.
Pipeline (confirmed/warm)3 projects
Average ticket size€10,000
Year 1 target (3 projects)€25,000
Year 2 target (5 projects)€50,000
Year 3 target (6+ projects)€150,000
Margin (post-execution)~35%
Two
Retail Experience
A curated retail experience inside the Vatika — Bengal craft, internationally curated biophilic products, plants, and kits. The plant library lets visitors learn before they buy. Café service, guided garden tours, and weekend workshops add daily walk-in revenue.
Operating months/year8 months
Avg daily footfall (Y1)8–12 visitors
Avg spend per visitor€6–12
Year 1 (4 months, partial)€5,000
Year 2 (full 8-month season)€18,000
Year 3 (scaled + online)€24,000
Three
Retreats & Residencies
Immersive retreats rooted in Karma Yoga — not just wellness. The Vatika hosts twelve retreats a year: four led by KarmYog, eight by guest experts in design, sustainability, and conscious living. Twenty to twenty-five participants each. Accommodation through partner stays. The first one — World Environment Day, June 5–12, 2026 — is already in the calendar.
Retreats per year12 (4 KarmYog + 8 guest)
Participants per retreat20–22
Price per participant€300
Year 1 revenue (3 retreats)€12,000
Year 2 revenue (12 retreats)€54,000
Monsoon Mitigation (Jul–Oct)
Goa tourism is quiet from July to October. The model accounts for it: retail is closed, retreats are not scheduled. Biophilic projects continue year-round — design work is monsoon-agnostic. The operations reserve covers six months of fixed costs. Year 1 projections are deliberately conservative: the Vatika opens post-monsoon, so only three retreats and four months of retail count.
06

Financial Summary

Conservative projections on a €100,000 total project. Year 1 is a build-and-launch year — three retreats, partial retail. Year 2 is the first full operating year, with the venue open for retreats year-round. The partner's €50,000 recovers in 30–36 months.

Revenue Stream Year 1 Year 2 Year 3 Assumptions
Biophilic Projects €25,000 €50,000 €150,000 Y1: 2–3 projects. Y2: 5 projects. Y3: 6+ projects. Avg €10,000–12,000/project.
Retail Experience €5,000 €18,000 €24,000 Y1: 4 months (opens Oct). Y2: 8 months full season. Y3: scaled + online.
Retreats & Residencies €12,000 €54,000 €72,000 Y1: 3 retreats. Y2: 12 retreats (4 KarmYog + 8 guest experts, venue year-round). Y3: 12 programmes at €6,000 avg.
Total Revenue €42,000 €122,000 €246,000
Cost of Projects (65%) €16,200 €32,500 €97,500 Materials, labour, subcontractors for biophilic builds
Retail COGS (50%) €2,500 €9,000 €12,000 Procurement of handicrafts, products, plants
Retreat Costs (40%) €4,800 €21,600 €28,800 Accommodation, food, facilitators, guest teacher fees
Fixed Overheads €10,000 €14,000 €45,700 Staff, utilities, EMI, digital. Y3 includes network-expansion investment ahead of second-node build.
Total Costs €33,600 €77,100 €184,000
Net Profit €8,450 €44,900 €62,000
Net Margin 20.1% 36.8% 25.2%
Partner Payback
30–36
Months. Partner's €50,000 recovers from their 50% share of profits.
Year 2 Net Profit
€44,900
First full year. 12 retreats + full retail + 5 projects. Partner receives 50%.
3-Year Cumulative
€115,000
Total net profit Y1–Y3. Partner's 50% share: ~€57,600 on €50,000 contribution.
07

Timeline & Phases

A tight, achievable path from partnership signing to an operational Vatika. Driven by the monsoon deadline and the World Environment Day proof-of-concept retreat.

April–May 2026
Partnership Contribution Close & Entity Setup
Assagao Vatika LLP is operational. Partner onboarded. Capital received. Service agreement with KarmYog in place.
Legal Capital In Entity Setup
April–June 2026
Preparation for First Retreat & Onset of Prototype Vatika
Land is secured. The team prepares the World Environment Day retreat — marketing, registrations, partner stays, programme materials. In parallel, prototype Vatika construction begins on site: clearance, plinth, staging of materials.
Critical Path €70,000 Deployment
June 5–12, 2026
World Environment Day Retreat — Proof of Concept
The first KarmYog retreat in Goa. 20–22 participants at €300 each. Hosted on the Assagao land. This is the proof of concept: validates demand, generates €6,000 in revenue, creates content, and activates the North Goa network. Shri MahAcharya Sourabh J. Sarkar leads.
Revenue Event Proof of Concept KarmYog Programme
June–October 2026
Monsoon Completion Phase
Construction and finishing run through the monsoon — the season when contractors are available and Goa is empty. The pavilion, garden, and utilities are built between July and October. The partner's architectural input is integrated through this phase. Biophilic project work continues elsewhere, generating revenue.
Construction Active Architectural Input €70,000 Deployment
November 2026
Vatika Opens — Season Launch
Post-Diwali, the North Goa tourist season begins. The Vatika opens — retail, walk-ins, guided experiences. A second retreat is scheduled for November or December. The biophilic showcase is live; every visitor is a prospective project client. Partners are invited for the opening.
Revenue Start Retail Live Retreat #2
2027 — Full Operating Year
First Full Operating Year: 12 Retreats, Full Retail, Scaled Projects
Year 2 targets €122,000 in revenue. Twelve retreats — four KarmYog, eight by guest experts. The full eight-month retail season. Five biophilic design projects. The Vatika Network begins expanding; the model is proven, replication in South Goa or another KarmYog hub city already in planning.
€122,000 Target Network Expansion
08

KarmYog Retreats

KarmYog retreats are not just wellness retreats. They are immersions in Karma Yoga — the yoga of right action, craft, and collective living. Twelve a year: four led by Shri MahAcharya Sourabh J. Sarkar, eight by guest experts in design, sustainability, and conscious living.

Bamboo pavilion walkway — retreat setting
Retreat Setting — Tropical Canopy, Meditation Platform, Natural Light

The retreat participant is not looking for spa treatments or digital detox. They are professionals, creatives, and educators who want a structured re-engagement with purpose, craft, and community. Goa draws a different profile from Kolkata — more expatriates, more hospitality professionals, more designers.

Each retreat generates €5,400–6,000 gross — 20 to 22 participants at €300 each — at roughly 60% margin after accommodation (partner stays), food, and facilitation.

Retreat Economics (per event)
ItemAmount
Participants20 to 22
Price per person€300
Gross Revenue€6,000–€6,600
Accommodation (partner stays, 7 nights)€1,200
Food & facilitation€600
Marketing + admin€300
Net per retreat€3,900–€4,500
Annual (12 retreats by Year 2)€46,800–€54,000
Programme Structure
D1–2
Arrival & Orientation
Arrive on site. Meet the philosophy. Establish community agreements.
D3–5
Karma Yoga in Practice
Daily cycle: morning ritual, garden and craft work, knowledge session, collective meal, evening reflection
D6
Biophilic Design Workshop
Sohona leads. Participants design a biophilic intervention for their own space.
D7
Closing & Commissioning
Each participant leaves with a written Karma Yoga commitment and a plant to grow.
09

Team & Leadership

A multi-generational team rooted in three decades of KarmYog practice. Deep institutional backbone in Kolkata. A Goa-based Programme Manager who grew up in the philosophy.

MahAcharya — Founder & Retreat Lead
Shri MahAcharya Sourabh J. Sarkar
IIT Kharagpur and Syracuse University. Founder of the KY21C Foundation, based in Newtown, Kolkata. Three decades building communities of practice rooted in Karma Yoga — the yoga of right action. Leads all KarmYog retreats personally and anchors the intellectual and philosophical core of every programme the Vatika offers. Recipient of the NSDC Best Learning Methodology Award and a $1M Tata Trusts grant for educational innovation.
Program Manager, Goa
Sohona Sarkar
Graduate in Community Design from O.P. Jindal University. Artiste and designer. Schooled in the KarmYog philosophy — she grew up in the practice, not adjacent to it. Based in Goa, actively building the biophilic project pipeline and on-ground operations. The Goa Vatika is her project to serve and expand. Contact: +91 99035 70218.
GunaMata — Director, Systems & Governance
Smt. Reena J. Sarkar
Co-founder of KY21C. Two decades in organisational systems, team culture, and governance — with prior experience at IBM and PricewaterhouseCoopers. Oversees the institutional architecture across KarmYog entities and ensures that the Assagao Vatika–KarmYog service structure is clean, auditable, and partner-accountable.
GuruDasa — Co-Founder, AI & Strategy
Shri Ram Badrinathan
Heads KY21C's AI for Bharat initiative. Background in digital strategy, analytics, and enterprise transformation. Brings the systems-thinking lens to the Goa Vatika — ensuring the financial model, pitch, and operational plan are rigorous before any partner conversation.
Strategic Partner
A nominated representative
We expect the strategic partner to nominate a representative to be involved in the project. We are looking specifically for global partners who bring international inputs: the East-meets-West, traditional-meets-modern perspective that Goa's clientele responds to.
10

How the Business Actually Works

Three revenue streams run on three different operating rhythms. This section documents the day-to-day mechanics — client acquisition, execution workflow, staffing, supplier relationships. The difference between a pitch and an operating plan.

Stream One — Biophilic Design Projects

How a €10,000–12,000 project moves from first conversation to completed installation — and how Assagao Vatika LLP earns from it.

Client Acquisition — 3 Channels
Channel 1 — Walk-ins at the Vatika
The Vatika is the primary lead-generation asset. Every visitor — expat homeowner, hotel manager, interior designer, Airbnb host — is a prospective biophilic project client. The showcase garden and pavilion are a live portfolio. Sohona or the Vatika assistant qualifies every walk-in for project potential. Expected conversion: one in 15–20 visitors becomes a project conversation.
Channel 2 — Hospitality Outreach
Sohona makes direct pitch visits to boutique hotels, villas, restaurants, and co-working spaces in the Assagao–Vagator–Anjuna–Morjim corridor. North Goa has 200+ boutique properties competing on design and experience. A biophilic garden, living wall, or planted interior is a tangible differentiator. The pitch: "We design it. We build it. We maintain it." Target: two to three hospitality clients per year at €10,000–15,000 each.
Channel 3 — KarmYog Retreat Referrals
Retreat participants — 20 to 22 per retreat, twelve programmes a year — are pre-qualified, design-conscious professionals. Day 6 of every retreat includes a biophilic design workshop led by Sohona. Participants design an intervention for their own space. It is both programme content and the most natural sales conversation possible. Expected: one to two project enquiries per retreat.
Project Execution Workflow
1
Site Visit & Brief (Week 1)
Sohona visits the site. Documents sun/wind/soil/water conditions. Understands client's programme, aesthetic preferences, and maintenance capacity. No fee at this stage.
2
Concept Design & Quotation (Week 2–3)
Sohona prepares a concept drawing, plant palette, and detailed BOQ. KarmYog's design team (Kolkata + Goa) supports on technical drawings if needed. Quotation sent; 50% advance on acceptance.
3
Procurement & Site Prep (Week 3–4)
KarmYog's Goa team sources plants (local nurseries + Kolkata suppliers for specialty species), materials, and structural elements. Client site is prepared — soil amendment, drainage, structure mounts.
4
Installation (Week 4–6)
KarmYog's trained installation team (2–4 people) executes on-site. Sohona supervises. Typical residential project: 3–5 days of installation. Hospitality projects: 1–2 weeks. Balance payment on completion.
5
Handover & Maintenance Agreement
Client receives care manual and plant schedule. Optional: monthly maintenance contract (€50–150/month depending on scale). Maintenance contracts are recurring revenue — target 5–8 contracts by Year 2.

Stream Two — Retreats & Residencies

How 20 to 22 participants are found, registered, accommodated, and sent home transformed. Twelve times a year — four led by KarmYog, eight by guest experts.

Participant Acquisition
Multi-channel marketing is essential. Goa retreats do not fill themselves. The KarmYog brand is strong in Bengal and among IIT alumni; the Goa participant pool is different.
KarmYog alumni network — 30 years of participants, newsletter, WhatsApp groups. The first two retreats fill primarily through this channel.
Instagram and social media — a Sohona-led content strategy, supported by the larger KarmYog team. Daily Vatika life, garden progress, retreat behind-the-scenes. Target: 5,000 engaged followers by the second retreat.
Goa expat community — English-speaking, design-aware, spiritually curious. Partnerships with coworking spaces (91Springboard, Dojo), yoga studios, and conscious living communities in North Goa.
Word of mouth — every retreat participant becomes a referral source. 22 people tell 5 people each = 110 warm leads per retreat.
Registration & Payment
Application process
KarmYog retreats are not open booking. Participants fill a short application (intention, background, physical health). This maintains community quality and ensures participant fit.
Payment structure
€100 advance on acceptance (holds the seat). €200 balance 2 weeks before retreat. Full amount: €300 per person. No refund within 14 days — partial credit for earlier cancellations.
Accommodation
Phase 1: Participants are accommodated in partner guesthouses and homestays within 1–2 km of the Vatika. KarmYog negotiates group rates (€8–12/night per person). Accommodation is the participant's responsibility above the retreat fee, or bundled at cost.
On-Ground Operations
Daily rhythm
5.30am — morning practice. 7am — garden Karma Yoga. 9am — breakfast, prepared together. 11am — knowledge session. 1pm — collective meal. 3pm — craft and project work. 6pm — evening reflection. 8pm — dinner. Simple, grounded, non-negotiable.
Food
Sattvic vegetarian. Sourced from the Vatika kitchen garden where possible, supplemented by local organic suppliers. A cook is engaged per retreat — not permanent staff.
Facilitation
Shri MahAcharya leads the four KarmYog retreats; visiting experts lead the other eight. Sohona co-facilitates the biophilic design and craft sessions. The KarmYog extended team is constantly available, providing vital support to the project.

Stream Three — Retail Experience

How the Vatika generates daily walk-in revenue through curated retail and immersive experience. The operating season runs eight months, November to June.

Bengal Handicrafts — Sourcing & Supply Chain

KarmYog has established supplier relationships with Bengal craftspeople — weavers, kantha artisans, terracotta potters, dokra metalworkers. These relationships sit inside the KY21C network and will be formalised into a Goa supply chain.

Kantha textiles — hand-stitched quilts, stoles, cushion covers. Sourced from Bolpur/Shantiniketan weavers. Retail price: €12–80. Margin: 55–65%.
Terracotta pottery — planters, water pots, decor. Sourced from Panchmura, Bankura. Retail: €4–25. Highly relevant to the biophilic audience.
Biophilic products — seed kits, composting kits, plant grow bags, natural soil amendments. Retail: €4–15. Goa-specific curated selection.
Plant Library — a curated reference library of plant species, care guides, and design publications. Low-volume, high-value to the right buyer.
Plants from the Vatika garden — propagated medicinal herbs, seasonal saplings. Near-zero cost, sold at €2–6 each.
Daily Experience Operations
Opening hours
9am–6pm, Tuesday to Sunday. Closed Monday (maintenance, restocking). Extended hours during peak December–January season.
Experience offerings
Guided garden walk — 45 minutes, €5/person. Sohona or trained assistant leads. Educational, sensory, shareable. Bookable via Instagram DM.
Herbal tea service — €1–2/cup. Grown on-site. Not a café — a single daily ritual, prepared in the outdoor kitchen. Creates dwell time, increases spend per visitor.
Weekend workshops — Composting, plant propagation, natural dyeing with Bengal pigments. €8–15 per person. Maximum 12 participants. Two per month in season.
Footfall strategy
Assagao is one of the highest-footfall villages in North Goa for the right demographic. The Vatika sits one signboard and one Instagram tag away from the existing tourist flow on the Assagao–Mapusa road. Target: on Google Maps, featured in three to four Goa travel blogs by December 2026.
Staffing (retail operations)
One full-time Vatika assistant manages daily retail, garden upkeep, and visitor hosting when Sohona is on project sites. Sohona remains the face and primary host — present at the Vatika at minimum three days a week during season.

The Goa Team — Who Does What

The Goa operation runs on a small, capable, KarmYog-aligned team. This is not a Kolkata-run remote operation. Goa has its own on-ground presence.

Role Person Responsibilities Start Date
Program Manager, Goa Sohona Sarkar Project acquisition. Design lead. Retreat co-facilitation. Vatika face. Partner liaison. Now (active)
Vatika Assistant To be hired Q3 2026 Daily retail. Garden maintenance. Visitor hosting. Workshop support. Oct 2026 (pre-opening)
Installation Team Lead To be hired Q2 2026 Leads on-ground execution of biophilic projects. Manages two workers. Sourced locally in Goa. June 2026
Installation Workers (2) To be hired per project / retainer Physical installation — planting, structures, irrigation. Daily wage or monthly retainer, depending on workload. As needed from July 2026
Retreat Cook (per retreat) Local hire per event Sattvic meal preparation across seven days for 22 participants. Works with the kitchen garden produce. June 2026 (WED retreat)
KarmYog Kolkata Support
"The Goa Vatika is not standalone. Shri MahAcharya, Smt. Reena, and Shri Ram provide the strategic, design, and systems backbone from Kolkata. Goa is the operational front; Kolkata is the institutional anchor. The KarmYog extended team is constantly available, providing vital support to the project. This is what makes a €50,000 partnership credible — 30 years of organisational knowledge stand behind it."
11

Frequently Asked Questions

The operational mechanics — how Assagao Vatika LLP runs day to day, with KarmYog as the local execution partner.

How does Assagao Vatika operate day-to-day?
Sohona runs all on-ground operations — hiring, client meetings, retail, retreat coordination. Technology and systems are handled by the KarmYog team. Partners with design or architectural expertise contribute remotely to design decisions and strategic planning. Regular video calls. A shared dashboard with live financials. The KarmYog extended team is constantly available, providing vital support. Complete transparency at every point in time.
How does the fund transfer actually work?
International partners send their contribution by standard SWIFT wire from their home bank to the LLP's Indian bank account. No special accounts are needed. The Indian bank credits the rupee equivalent. The KarmYog legal, accountant, and finance team handles all paperwork on the Indian side. Annual profit share is transferred back to the partner's home bank through normal channels. Bilateral tax treaties — the India–Germany DTAA, for example — prevent double taxation. Complete transparency at every point in time.
How exactly will KarmYog support the project?
KarmYog for 21st Century (KY21C) is the local execution partner. Four things: (1) Design and build the Vatika. KarmYog's biophilic design team creates the architectural plans and manages construction, integrating the partner's expertise as direct input. (2) Deliver retreats and host guest residencies. Shri MahAcharya Sourabh J. Sarkar personally leads four KarmYog retreats a year. Eight more slots are available for guest experts. (3) Provide the brand and IP. The KarmYog name, methodology, and design language are licensed to Assagao Vatika LLP. (4) Ongoing operational support. Quarterly reviews, financial reporting, AI-powered operations, and access to the Vatika Network — RangaMati, Shrikunj, Rosedale — for vendor sharing and cross-referral.
How do we make money — specifically?
Stream 1: Biophilic design projects (€50,000/year by Year 2; €150,000/year by Year 3). The Vatika is the showroom. Every visitor — tourist, expatriate, hotel owner — sees biophilic design in practice. Average project: €10,000–12,000. Target: five projects in Year 2, six or more in Year 3. North Goa has roughly 3,500 hotels and a growing boutique segment actively seeking sustainable design differentiation.

Stream 2: Retail experience (€18,000/year by Year 2). The Vatika sells curated plants, modular garden kits, premium planters, Bengal handicrafts, and design consultations. Walk-in revenue from Goa's 9 million+ annual tourists and resident expatriate community. Open eight months a year (closed during monsoon). Average monthly revenue at maturity: €1,600.

Stream 3: Retreats and residencies (€54,000/year by Year 2). Seven-day retreats, 20 to 25 participants, €300 per person. Twelve programmes a year — four led by KarmYog, eight by guest experts. Net margin per retreat: about 43% after accommodation, food, and facilitation. Karma Yoga retreats are an uncontested category in Goa.
What is the land and build plan?
The plot is identified and secured in Assagao. The LLP holds a long-term lease and development agreement giving the business exclusive operating rights. Additional plots have been identified for future expansion. The €70,000 Vatika build delivers a laterite-and-bamboo modular pavilion, biophilic garden, retail space, and retreat infrastructure. KarmYog designs and builds it. Monsoon completion. Peak-season opening in November.
What is the partner's role beyond capital?
The contributing partner is also a co-founder, not merely a passive investor. Beyond capital, three contributions: (1) Expertise. Architectural, design, or sustainability expertise that directly adds value to the Vatika build and project pipeline. (2) Strategic direction. Participation in major design and business decisions. International perspective on quality and craft is a competitive advantage in Goa's market. (3) Network. Connections in architecture, sustainability, and wellness communities become a source of retreat participants, project collaborators, and future growth.
What about seasonality and monsoon?
Goa has a clear seasonal cycle and the financial model accounts for it. High season (October to April): full retail operations, retreats scheduled, project work active. Monsoon (May to October): retail closed, no retreats scheduled. Biophilic design project work continues year-round — design is monsoon-agnostic. The €10,000 operations reserve covers six months of fixed costs during low-revenue months. Construction materials — laterite, bamboo, clay tile — are traditional Goan monsoon-proof materials. Vernacular buildings here have survived 500 years of monsoons. The schedule uses monsoon months for completion work, when contractors are available and rates are lower.
What does the exit look like?
The exit is the upside. Assagao Vatika is designed to compound — land appreciation in one of India's fastest-rising micro-markets, a built-out biophilic asset on it, and three cash-flowing revenue streams (projects, retail, retreats) running through the site. Once the Vatika is operational and proven, the 49% stake becomes a well-defined, income-producing asset in a location strategic investors actively chase. Our thesis: a strategic acquirer — a hospitality group, a wellness brand, or a family office building a Goa portfolio — buys the 49% at a significant premium to entry, giving the founding partner a clean, valuation-led exit. Until then, the LLP agreement protects capital with a structured fallback after year three (six-month notice, book-value return via replacement partner or revenue buyback), but that's the floor — not the plan. The plan is to build something a serious buyer wants.
12

BOQ (Estimated)

The €70,000 Vatika build, organised by the six work-package lines. Rates are benchmarked to North Goa contractors for 2026.

A — Land, Site & Civil Work for Site Preparation
Site clearance, levelling, boundary marking, drainage and soak pits, rainwater harvesting, access pathsTopsoil prep, perimeter survey, off-grid water and drainage€9,000
Subtotal — Site & Civil€9,000
B — Vernacular / Biophilic Material
Laterite stone, treated bamboo, Mangalore clay tile, compressed earth, riverwood, mud construction, biophilic plant materialAll materials sourced vernacular to Goa and the Konkan belt€12,000
Subtotal — Vernacular / Biophilic Material€12,000
C — Masonry, Plumbing & Electrical
Foundation and masonry works, plumbing and water systems, 3 kW solar electrical with battery, task and ambient lightingOff-grid-ready; no mains connection required€8,000
Subtotal — Masonry, Plumbing & Electrical€8,000
D — Craftspersons & Artists
Bamboo craftspersons, carpenters, potters, muralists, stone and timber artisans, signage artists, horticulturists for living walls and biophilic interventionsThe largest line — reflects the labour-intensive, artisan-led build philosophy€26,000
Subtotal — Craftspersons & Artists€26,000
E — Logistics, Handling & Transportation
Material movement from Goa, Karnataka and Bengal suppliers to site; on-site handling, equipment rentals, storage, scaffolding and erection supportCovers bamboo transit from Karnataka and craftspersons' mobilisation€8,000
Subtotal — Logistics & Transport€8,000
F — Design, Supervision & Project Management
Architectural design, structural detailing, on-site supervision, project management, quality control, timeline tracking, partner liaisonKarmYog design team + partner architectural input integrated through the build€7,000
Subtotal — Design, Supervision & PM€7,000
Total Build Cost €70,000
Approved Build Budget€70,000

Rates benchmarked to Goa contractors, Q1 2026. Materials locally sourced where possible. The partner's architectural input may refine specifications — this BOQ is the commercial basis for KarmYog's service agreement with Assagao Vatika LLP.

13

Pitch Sequence

A six-step sequence for any partner conversation. Lead with clarity and confidence. Partners evaluate the opportunity and the people at once. The order matters.

1
Who We Are
KY21C Foundation, based in Newtown, Kolkata. Thirty years of practice. Goa is the right next node.
2
The Vatika Concept
Not hospitality. Not a spa. A biophilic learning and retail destination. Show the BOQ.
3
Programme Manager's Role
Sohona runs this project on the ground. Graduate in Community Design from O.P. Jindal University. Lives and works in Goa. Schooled in the KarmYog philosophy — raised inside the practice, not adjacent to it.
4
The Numbers
€50,000 for 49% of a €100,000 project. Year 2 revenue: €122,000. Payback in 30–36 months. Three streams. Walk through the financial table.
5
Proof of Concept
The June 5–12 retreat happens before the build. It validates everything before a brick is laid.
6
Get Feedback
"What questions do you have? Where do you see friction?" Listen more than you talk. Never force a decision on the call.
Key Principle for This Call
International partners want precision, not poetry. Have the numbers ready. Answer directly. One sentence is enough on the philosophy — the BOQ and the financial model do the heavy lifting. After Step 4, let them do the talking.
14

Meeting Playbook

A minute-by-minute call flow. Open this playbook, the financial table, and the BOQ in browser tabs before any partner call.

Pre-Call Checklist

This playbook open. Section 06 (Financial Summary) and Section 07 (BOQ) tabbed.
Know the current exchange rate if partner is international
Sohona is on the call. She is the face of the Goa operation.
Shri MahAcharya joins for five to ten minutes if needed — for the philosophical anchor.
Know the answer to: "What happens if construction is delayed?" The June 5 retreat runs regardless — land is secured, materials are on site.
0–3
min
Opening
Warm greeting. Set the agenda.
"We've prepared a detailed playbook — the partnership structure, the build plan, the revenue model, and the first retreat. We'll walk you through it, then we'd love your questions."
3–8
min
KarmYog & Context
Who we are. Why Goa. Why now.
KY21C Foundation, Newtown, Kolkata. Three decades of practice. Goa holds the highest concentration of the exact audience — conscious-living, expatriate, design-aware. Sohona is based there with design credentials and a local network. The partner's instinct for vernacular biophilic construction is exactly right for this context.
8–14
min
The Partnership Contribution
Structure, capital deployment, legal setup.
€50,000 partnership into Assagao Vatika LLP — the entity is set up and operational. KarmYog builds and operates the Vatika as a service provider. €100,000 total project — €70,000 build, €30,000 operations. KarmYog has invested significantly to date. Seeking €50,000 for a 49% stake. Walk through the capital deployment table.
14–20
min
Revenue & Returns
Show the numbers. Be direct.
Three streams: projects (€10,000 average, 3 in pipeline), retreats (€300 per person, twelve a year by Year 2), retail. Year 1: €42,000. Year 2: €122,000. Year 3: €294,000. Payback in 30–36 months. The June 5 WED retreat happens before the build starts — a working proof of the model.
20–28
min
Questions
Stop. Listen. Answer directly.
Don't fill the silence. Let them ask. Answer every question with a number or a fact, not philosophy. If you don't know, say "We'll confirm and send tomorrow." Never over-promise on price or timeline.
28–30
min
Close
Next steps. Don't force a decision.
"We'll send this playbook link after the call. The June 5 retreat is our nearest milestone — we'd love to have you there. What else would you need from us to feel comfortable with the structure?"